ISQua 41st International Conference Proceedings & Reflections: Healthcare AI Leadership

São Paulo, Brazil | October 12-15, 2025

Dr. Greenhill recently delivered keynote presentations and led critical discussions at the 41st International Society for Quality in Health Care (ISQua) Conference in São Paulo, Brazil—one of the world's premier gatherings of healthcare quality and patient safety leaders. Over four dynamic days, healthcare professionals from across Latin America and beyond convened to address the most pressing challenges and opportunities facing the industry.

Keynote: When Healthcare System Leadership Meets AI – Opportunities and a Way Forward

Dr. Greenhill's opening keynote explored the transformative intersection of system leadership and artificial intelligence in healthcare. Brazil and other Latin American countries are making remarkable strides in digital health innovation, and Dr. Greenhill examined how these advancements are reshaping patient care delivery across the region.

The keynote set the stage for deeper conversations about responsible AI adoption—emphasizing that technological capability must be matched with ethical leadership and unwavering commitment to patient outcomes.

Expert Panel: Leading Through AI Disruption in Healthcare

Following the keynote, Dr. Greenhill joined a distinguished panel of global experts to tackle one of healthcare's most urgent questions: How do leaders ensure patient safety and quality improvement remain paramount when disruptive innovations emerge?

The panel discussion addressed four critical dimensions of AI leadership:

• Accreditation and Regulation: Establishing "Good AI Governance"The panel explored the imperative for standards that ensure ethical and appropriate AI practice in healthcare settings. Dr. Greenhill emphasized that leaders must champion frameworks that balance innovation with accountability, creating guardrails that protect patients while enabling technological advancement.

  
  

• Patient Safety and Quality of CareThe panel examined practical strategies for leveraging AI to drive measurable improvements in patient safety and care quality. From predictive analytics that identify at-risk patients to decision support systems that reduce clinical errors, Dr. Greenhill highlighted AI's vast potential—but only when implemented thoughtfully.

  
  

• Patient Empowerment and Person-Centered CareThe discussion addressed how leaders can optimize AI tools to enable patients to take greater personal responsibility in their care journeys. Dr. Greenhill noted that the goal isn't to replace the human element but to augment it, giving patients better information and more agency in their health decisions.

  
  

• Effective Leadership in the AI EraLeaders set direction. The conversation centered on how AI can help create clearer, more desirable outcomes for quality and safety. Dr. Greenhill stressed that the challenge lies in harnessing these tools to sharpen strategic vision rather than allowing technology to dictate the agenda.

The panel reinforced a central theme: AI is neither inherently good nor bad—its impact depends entirely on the quality of leadership guiding its implementation.

Workshop: ISQua Journals – Paper Development and Publication

In his capacity as Editor-in-Chief of the International Journal for Quality in Healthcare Communications (IJCOMS), Dr. Greenhill led an intensive workshop designed to demystify the peer-reviewed publication process for healthcare professionals eager to share their work with the global community.

Quality Improvement vs. Research Publications

The workshop began by clarifying the key distinctions between QI and research methodologies, exploring different publication pathways and reporting standards. Participants engaged in group activities to understand when to apply SQUIRE, CONSORT, or PRISMA guidelines—essential knowledge for any author serious about publication success.

Mastering the Peer Review Process

Dr. Greenhill guided attendees through the peer review workflow, setting realistic timeline expectations and revealing common reviewer concerns. By addressing methodology, significance, clarity, and ethics proactively, authors can significantly improve their acceptance rates. This session equipped participants with insider knowledge to navigate what can often feel like an opaque process.

Manuscript Architecture and Development

The workshop concluded with a deep dive into manuscript construction. Dr. Greenhill examined each essential component—Title, Abstract, Introduction, Methods, Results, and Discussion—with specific writing strategies tailored to each section. He shared common pitfalls observed during his editorial work and provided practical guidance on how to avoid them.

The goal was straightforward: empower researchers and quality improvement professionals to transform their valuable insights into published work that advances the field.

Global Impact and Leadership Insights

The energy at ISQua 2025 was palpable. Healthcare leaders from across Latin America and around the world grappled with similar challenges: how to harness technological innovation while maintaining the human core of healthcare; how to lead organizations through unprecedented change; how to elevate quality and safety in resource-constrained environments.

São Paulo proved to be an ideal setting for these conversations. Brazil's healthcare system—with its mix of public and private sectors, urban and rural challenges, and innovative digital health initiatives—offers valuable lessons for the global community.

Dr. Greenhill's presentations reinforced the conviction that effective leadership in healthcare requires three essential capabilities:

1. Strategic foresight to anticipate how emerging technologies will reshape care delivery

2. Ethical grounding to ensure innovations serve patients first

3. Communication excellence to translate complex changes into shared understanding and action

As healthcare organizations navigate an era of rapid technological change, leaders who will make the greatest impact are those who can embrace innovation boldly while safeguarding the timeless principles of patient-centered care—principles that Dr. Greenhill demonstrated throughout his presentations at ISQua 2025.

Dr. Greenhill's service on the ISQua Board of Directors reflects his commitment to elevating healthcare quality standards on a global scale. Through his board leadership and keynote presentations at conferences like ISQua 2025 in São Paulo, he influences policy and practice across international healthcare systems, ensuring that innovation and patient safety advance together.

Dr. Greenhill is available for keynotes, panel discussions, and workshops on healthcare leadership, AI implementation, patient safety, and academic publishing. For speaking inquiries, visit thebranded-strategy.com.