Privacy Policy

The Brand Strategy
A Division of Improve Healthcare LLC

Effective Date: September 01, 2025

1. Introduction

Welcome to The Brand Strategy, operated by Improve Healthcare LLC ("we," "us," or "our"). We are committed to protecting your privacy and handling your personal information with care and respect. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [insert website URL] and use our executive coaching and brand consulting services.

By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.

2. Information We Collect

2.1 Personal Information You Provide

We may collect the following personal information that you voluntarily provide to us:

Contact Information: Name, email address, phone number, mailing address
Professional Information: Job title, organization name, professional credentials, career history
Coaching Intake Information: Career goals, professional challenges, development objectives
Payment Information: Billing address, payment card details (processed securely through third-party payment processors)
Communication Records: Content of emails, messages, coaching session notes, and correspondence
Survey and Feedback: Responses to questionnaires, assessments, and feedback forms

2.2 Information Collected Automatically

When you visit our website, we may automatically collect:

Device Information: IP address, browser type, operating system, device identifiers
Usage Data: Pages visited, time spent on pages, links clicked, referring website
Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies

2.3 Information from Third Parties

We may receive information about you from:

Professional references you provide
Professional organizations (e.g., ACHE) if you participate in their programs
Third-party scheduling platforms (e.g., Calendly)
Social media platforms if you interact with our content

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Service Delivery

Provide executive coaching and brand consulting services
Schedule and conduct coaching sessions
Develop personalized coaching plans and materials
Track progress toward your professional development goals
Communicate about services, appointments, and program updates

3.2 Business Operations

Process payments and manage billing
Respond to inquiries and provide customer support
Send administrative information, updates, and service announcements
Maintain and improve our website and services
Analyze usage patterns to enhance user experience

3.3 Marketing and Communications

Send newsletters, articles, and thought leadership content
Inform you about speaking engagements and events
Share relevant resources for healthcare leadership development
Provide information about new services or programs (with your consent)

3.4 Legal and Safety

Comply with legal obligations and respond to legal requests
Protect against fraud, security threats, and illegal activity
Enforce our terms of service and protect our rights

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

4.1 Service Providers

We may share information with trusted third-party service providers who assist us in:

Payment processing
Website hosting and maintenance
Email delivery and marketing platforms
Scheduling and calendar management
Analytics and performance monitoring

These providers are contractually obligated to protect your information and use it only for specified purposes.

4.2 Professional References and Testimonials

With your explicit consent, we may:

Contact professional references you provide
Use anonymized success stories and testimonials
Share aggregated program outcomes (without identifying information)

4.3 Business Transfers

If Improve Healthcare LLC is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. You will be notified of any such change.

4.4 Legal Requirements

We may disclose information when required by law, court order, or governmental request, or to:

Comply with legal process
Protect our rights, property, or safety
Prevent fraud or security threats
Respond to emergencies involving potential harm

5. Confidentiality of Coaching Relationships

5.1 Coach-Client Confidentiality

We maintain strict confidentiality regarding all coaching conversations, assessments, and materials shared during our professional relationship. Information disclosed during coaching sessions will not be shared with third parties except:

With your explicit written consent
When required by law
When there is imminent risk of harm to you or others

5.2 Session Notes and Records

We maintain coaching notes and records for service continuity and quality improvement. These records are stored securely and accessed only by authorized personnel directly involved in your coaching engagement.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

Secure socket layer (SSL) encryption for data transmission
Secure servers and encrypted databases
Access controls limiting data access to authorized personnel only
Regular security assessments and updates
Secure disposal of information no longer needed

However, no method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to:

Provide our services to you
Comply with legal, tax, and accounting obligations
Resolve disputes and enforce our agreements
Maintain business records for legitimate business purposes

Coaching records are typically retained for seven years following the conclusion of services, consistent with professional standards. You may request deletion of your information subject to our legal and business retention requirements.

8. Your Privacy Rights

Depending on your location, you may have the following rights:

8.1 Access and Portability

Request access to personal information we hold about you
Receive a copy of your information in a portable format

8.2 Correction and Update

Request correction of inaccurate or incomplete information
Update your contact and professional information

8.3 Deletion

Request deletion of your personal information (subject to legal retention requirements)

8.4 Opt-Out Rights

Unsubscribe from marketing emails (using the unsubscribe link in emails)
Opt out of cookies through browser settings
Decline to provide optional information

8.5 Restriction and Objection

Request restriction of processing in certain circumstances
Object to processing based on legitimate interests

To exercise these rights, contact us at: engage@improvehealthcarellc.com

9. Cookies and Tracking Technologies

9.1 Types of Cookies We Use

Essential Cookies: Required for website functionality
Analytics Cookies: Help us understand how visitors use our site
Marketing Cookies: Track effectiveness of marketing campaigns

9.2 Managing Cookies

You can control cookies through your browser settings. Note that disabling certain cookies may limit website functionality.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

11. Children's Privacy

Our services are designed for healthcare professionals and executives. We do not knowingly collect information from individuals under 18 years of age. If we become aware that we have collected information from a child, we will delete it promptly.

12. International Data Transfers

If you are accessing our services from outside the United States, your information may be transferred to and processed in the United States. By using our services, you consent to this transfer.

13. California Privacy Rights

California residents have specific rights under the California Consumer Privacy Act (CCPA):

Right to know what personal information is collected
Right to delete personal information
Right to opt-out of sale of personal information (we do not sell personal information)
Right to non-discrimination for exercising privacy rights

To exercise these rights, contact us using the information below.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of material changes by:

Posting the updated policy on our website with a new "Last Updated" date
Sending email notification to active clients
Providing notice during coaching sessions

Your continued use of our services after changes constitutes acceptance of the updated policy.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Improve Healthcare LLC
The Brand Strategy Division

Email: engage@improvehealthcarellc.com
We will respond to your inquiry within 30 days.

16. Dispute Resolution

If you have concerns about our privacy practices that we have not adequately addressed, you may have the right to file a complaint with your local data protection authority.

Acknowledgment

By using The Brand Strategy services and website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.